Splurge has been helping women feel beautiful and confident since 2013, when founder Alexia Henig opened the very first store in Montgomery, AL. The small dream that began on the third floor of her father in law's building, has grown into Montgomery's go to destination for women's clothing, footwear, jewelry, accessories, gifts, and more! We are now located in East Montgomery, at Peppertree Plaza Shopping Center.

Today, Alexia and co-owner Kam Sidhu travel the country and source around the world, to hand-pick styles that stand out. At Splurge, you’ll find pieces that turn heads, fit beautifully, and make you feel proud to wear them, because you deserve fashion that’s as bold and unique as you are!

Whether you shop with us in person or online, we can’t wait to serve you. 💕